Whoops! A trailer for Seth Rogen’s R-rated Sausage Party accidentally played prior to a showing of Finding Dory at Brenden Concord 14 theaters in Concord, California, earlier this month.
According to Entertainment Weekly, moviegoers complained after a preview of the lewd animated comedy from the producers of Superbad and Pineapple Express screened before their children’s innocent eyes.
For example, in one moment in Sausage Party, a potato drops numerous F-bombs while horrifically being skinned alive (ahem, peeled) by a human, who chomps on (screaming!) baby carrots. According to Sony, the movie tells the story “of a sausage leading a group of supermarket products on a quest to discover the truth about their existence and what really happens when they become chosen to leave the grocery store.”
“Playing that trailer was a one-time honest mistake by a theater manager moving screens around in effort to accommodate several large last-minute groups wanting to see Dory,” Walter Eichinger, vice president of operations at Brenden Concord 14, told local publication East Bay Times after the mishap. “The wrong movie was started by mistake. It was caught soon, but not until the trailer played. We regret it, apologize for it, and we are not happy that it happened. We fully realize this trailer is not appropriate for Dory and we would never schedule something like that. The trailer for Sausage Party is not and never has been scheduled with Dory.“
Rogen, however, was unapologetic. On Tuesday, June 28, the funnyman tweeted “This made my day” along with a link to a local report about the mishap.
Watch the trailer for Sausage Party above.